Charity Poster and Tee Concepts

So here’s my first completed graphic design assignment – to produce a poster and tee for my chosen charity.

poster-tee-combo

I completed this a couple of  months ago. Funny how in just this short amount of time I can now see areas I could improve upon although they weren’t apparent at the time!

I think some of the font spacing in the poster needs to be adjusted and my assessor made mention that QR codes are almost irrelevant. The back of the tee seems a little too simple. Here are some more concepts I was required to come up with as part of the assignment:

WINTER CAMPAIGN 2

poster-tee-combo-02

FREEDOM CAMPAIGN 1

poster-tee-combo-03

FREEDOM CAMPAIGN 2

poster-tee-combo-04

CHRISTMAS CAMPAIGN 1

poster-tee-combo-05

CHRISTMAS CAMPAIGN 2

poster-tee-combo-06

POSTER BRIEF:
Create a poster design (A4 Portrait) that unites with the unisex T-Shirt design, keeping in mind that the T-shirt and poster are related in the same campaign theme. Use consistent typography, images and overall style. Ensure it isn’t too text heavy, promoting the charity’s work. Include contact details. Using the imagery as the focus for the design, write an appropriate headline and tagline or slogan that directs the response from the target audience. Effectively promote their work in a theme. Research your target audience.

T-SHIRT BRIEF:
Create a new unisex T-shirt design (Front and Back) to promote the work of your chosen charity. You will need to capture the essence of the charity, whilst still showcasing your creativity and artistic flair. Use the charities’ corporate colours and their brand logo. It needs to be creatively branded, taking in contemporary style and trend. Come up with a clever catch phrase and design on what you want the T-shirt to say and mean. Your design must include one image.

FINAL DESIGN REFERENCES:
Homeless Action Network of Detroit, 2014, ‘Homeless Family’ photograph, HAND Need Help, retrieved 15/05/2015, http://www.handetroit.org/need-help/

Kerkhoff, 2012, ‘DK Pimpernel’ typeface, Font Space, retrieved 12/03/2015, http://www.fontspace.com/david-kerkhoff/dk-pimpernel

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