What started out as an idea for an awkward dating card for Valentine’s day turned into a collection of quirky greeting cards for Emily McDowell. The collection now includes mugs, tote bags, dish towels, prints, stationery and even temporary tattoos.
When I use words like whimsical and quirky I don’t mean just in the adorable illustrations and fonts, but also in the content. It’s quite refreshing actually. Whether it’s the use of brutal honesty (and a touch of humour) for those awkward moments or something a little more inspirational, Emily and her team’s designs have that weird sense of humour I can totally relate to!
So Sweet Collective 
